[phrelin]

According to Ad Age:

Twitter was on fire at Sunday's Grammys -- until Jennifer Hudson took the stage.

The velocity of tweets during the live broadcast peaked at 10,901 tweets per second, according to Twitter, just a few thousand below the Super Bowl's new record of 12,233 tweets per second during the big game....

"Once Jennifer hit the stage, all traffic came to a complete stop. People stopped talking and they listened," said Beverly Jackson, director of marketing and social media for the Recording Academy, at a Social Media Week panel Wednesday in New York....

Following Ms. Hudson's performance, engagement ramped back up and capped at 3.9 million explicit #Grammy mentions....

The video can be viewed legally here. It's the second one down on the right.