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The top dog of the NFL's broadcast committee said he has held "serious discussions" this month with executives at DirecTV and EchoStar as well as top cable operators, including AT&T Broadband, concerning carriage of the league's "Sunday Ticket" package, a newspaper reported.

Denver Broncos owner Pat Bowlen told the Rocky Mountain News that he expects the NFL to complete a new broadcast package by the end of the year. The NFL's contract with DirecTV is due to expire at the end of this season, and Bowlen said he has intensified negotiations for a new deal in his capacity as chairman of the league's broadcast committee, the Denver-based newspaper reported during the weekend.

The NFL package has been an exclusive for DirecTV and C-Band viewers.

In the Rocky Mountain News story, Bowlen declined to reveal the nature of his negotiations. However, Bowlen said he has suggested the possibility of an a la carte approach to the package.

"I think there will be changes in the way the product is cut up," Bowlen told The News. "If you're a Broncos fan living in Philadelphia, for instance, and you just want Broncos games, you shouldn't have to buy the whole package. It would be just a Broncos package. Likewise, if you're interested in the AFC, you could just buy AFC games."

From SkyReport (Used with Permission)
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