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"Sirius Trouble"

620 Views 5 Replies 4 Participants Last post by  Steve Mehs
Sirius Satellite Radio announced it would end the year with fewer subscribers than its earlier estimates, prompting investors to tune out the stock ahead of the holidays. Shares on Tuesday fell 7% in midday trading.

Sirius Chief Executive Mel Karmazin released a statement late Monday that said the No. 2 satellite radio provider expected to have between 5.9 million and 6.1 million subscribers by the end of the year, shy of an earlier projection of 6.3 million...

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( The entire article is at the following source: http://www.smartmoney.com/onedaywonder/index.cfm?story=20061205 )
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Sirius has near doubled their subscriber base in less than 2 years. That's pretty darn good growth. Using the end of last year as a base for the current year forecasting wasn't too smart though. When Howard moved to Sirius at the beginning of the year, it had a large impact on the growth of the subscriber base. They've now picked up NASCAR starting in Jan., so that should help fuel some growth. Part of the problem is XM is offered in GM cars, which even with sagging sales, sells lots of cars! That's a huge hole for sirius to fill.

But, the content on Sirius, IMO, is good. A wide variety of music programs (with no commercials!) and lots of talk stations with a decent selection of topics.

As for the language, I don't necessarily believe that people think it's funny when someone says the f-word or other words on the radio, but those words can facillitate a more natural flow in the program. Many people say f*** and s*** and many other words on a daily basis, so if you have a program that is based around people's conversations, it can hurt the flow of the conversation to step around the words you want to use. You should be allowed to say what you like and Satellite Radio gives us back that simple right. If you as a listener don't like the words people are saying or the topics they are discussing, turn the channel.
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