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Posted by Rafat Ali
Thu 30 Nov 2006 12:19 AM PST

Sling Media, the TV place shifting company (retails Slingbox, which allows people to watch cable and satellite TV on their laptops or phones while away from home) has formed what it calls a media entertainment group, and has appointed two NYC-based digital media veterans to head it: Jason Hirschhorn and Benjamin White. This group will be responsible for creating "digital entertainment experiences for and beyond the Slingbox community", and that's the extent to which the company would go, both in the statement and brief interviews I did today with CEO Blake Krikorian and Hirschhorn.

Hirschhorn till recently was the Chief Digital Officer at MTV Networks. White was VP of Digital Media for MTV and most recently oversaw the launch of MTV Overdrive. At Sling, Hirschhorn will be the President of the group, while White will be the Chief Creative Officer, both reporting to Krikorian.

Sling has been gaining momentum of late, and has raised close to $60 million in funding, and has strategic investors such as Liberty Media and EchoStar....

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( The entire article is at the following source: http://www.paidcontent.org/entry/sl...inment-group-ex-mtv-digital-head-at-the-helm/ )
 

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Discussion Starter · #2 ·
By Tom Steinert-Threlkeld
12/4/2006

Sling Media, which now defines itself as a "digital-lifestyle products company," plans to begin building applications and services that allow users of its hardware to interact with the TV shows and Internet content they throw from TV to personal computer to mobile phone...

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( The entire article is at the following source: http://www.multichannel.com/article/CA6396729.html )
 
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