Yep. I expect DirecTV will once again this summer/fall do at least limited advertising for the service tied to the free, exclusive NFLST offer. It's quite possible that that will be the last marketing campaign ever done for a DirecTV-branded residential satellite TV service. We'll see...The good news is we only have a few more months to look. The final DIRECTV exclusive season starts soon. I expect an answer before the end of the season.