phrelin· Hall Of Fame
Discussion Starter · #1 ·
I guess those of us who don't have The CW station in HD shouldn't get our hopes up.As the CW preps for what could be its make-or-break season, Tribune Broadcasting has thrown a wrench into the net's branding efforts.
Over the past few weeks, Tribune's station group has scrubbed the network's name off most of its 13 CW affils. Instead, the company, whose stations are CW's most crucial affils in top markets, is introducing new station identities without the CW moniker and is de-emphasizing the network affiliation on its station websites.
In Houston, Tribune even changed the station's call letters, from KHCW to KAIH, removing the CW's name in the process (that station, once known as "CW39," now just calls itself "Channel 39"). In Dallas, what had been known as "CW33" is now being called "The 33." Tribune's Washington station, which had referred to itself as "CW50," is now "DC50."