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According to an L.A. Times article headlined Pac-12 and Big Ten launch new, deeper alliance (emphasis added):
The Pacific 12 and Big Ten conferences, Rose Bowl partners since 1947, have major plans to strengthen their business relationship.

The leagues Wednesday jointly announced a massive collaboration that will increase athletic competition across multiple platforms for all 24 schools.

Plans include a preseason game at the Rose Bowl, possibly as soon as 2013 or 2014, involving schools from each conference.
I guess this is a LA Times acknowledgement that college sports are a business, not some namby-pamby diversion for young adults trying to get an education.:rolleyes:
 
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