Hall Of Fame
According to an L.A. Times article headlined Pac-12 and Big Ten launch new, deeper alliance (emphasis added):
I guess this is a LA Times acknowledgement that college sports are a business, not some namby-pamby diversion for young adults trying to get an education.The Pacific 12 and Big Ten conferences, Rose Bowl partners since 1947, have major plans to strengthen their business relationship.
The leagues Wednesday jointly announced a massive collaboration that will increase athletic competition across multiple platforms for all 24 schools.
Plans include a preseason game at the Rose Bowl, possibly as soon as 2013 or 2014, involving schools from each conference.