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Originally posted by Henry
If there are going to be tens of millions of PVRs in the US, then eventually the tv shows themselves will become almost like infomercials.
The "commercial-in-the-show" approach might make sense for the initial airing of a program, but that means it's there for all time. I have to wonder how such an approach would affect the syndication market for those shows. Advertising would then be limited to the original sponsors, who may not choose to pay again.
 
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