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I think the mark may be missed here. Viewers will just drift from commercial TV to the subscription-based channels that provide excellent programming (e.g. Sopranos, Six Feet Under, SITC, etc.) sans-commercials and continue to use their PVRs.
The major broadcasters will just have to reevaluate their business models.
The major broadcasters will just have to reevaluate their business models.