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Digital video recording pioneer rolls out new advertising program as investors await earnings.
November 28, 2006
By Brian Caulfield
Addressing the concerns of advertisers who worry digital video recorders could allow viewers to zap past their commercials, Tivo said Wednesday it will allow advertisers to insert ads after a program has played.
The offering, dubbed "Program Placement," will allow advertisers to target audiences watching specific shows. Burger King, General Motors, MasterCard, The Weather Channel, and Court TV have all signed up for the program.
The new offering was announced after a federal judge in Texas rejected satellite television service EchoStar Communications' request for a new trial in its patent dispute with Tivo, which won an $89.6-million jury verdict earlier this year...
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( The entire article is at the following source: http://www.redherring.com/Article.aspx?a=19931&hed=Tivo+Gives+Advertisers+Last+Word )
November 28, 2006
By Brian Caulfield
Addressing the concerns of advertisers who worry digital video recorders could allow viewers to zap past their commercials, Tivo said Wednesday it will allow advertisers to insert ads after a program has played.
The offering, dubbed "Program Placement," will allow advertisers to target audiences watching specific shows. Burger King, General Motors, MasterCard, The Weather Channel, and Court TV have all signed up for the program.
The new offering was announced after a federal judge in Texas rejected satellite television service EchoStar Communications' request for a new trial in its patent dispute with Tivo, which won an $89.6-million jury verdict earlier this year...
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( The entire article is at the following source: http://www.redherring.com/Article.aspx?a=19931&hed=Tivo+Gives+Advertisers+Last+Word )
