For the quarter ended July 31, TiVo reported a net loss of $3 million, or six cents a share, compared with a year-earlier net loss of $34.5 million, or 82 cents a share. The mean estimate of analysts surveyed by Thomson First Call was for a loss of 18 cents a share.
I think once they got a realistic expectation of the market they were able to spend the money appropriately to try and get subs more effectivly (more working with D* and Sony and best Buy, less working with philips and tv ads)
I think you are right. I guess they were lucky that they were able to see that their business model was working and change it before going out of business.
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