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Research from Strategy Analytics predicts that half of U.S. homes will be regular video-on-demand users by 2008, spending $26 billion on VOD services during the next seven years.
The research firm found that more than 8 million U.S. homes are passed by VOD-capable cable networks. The number is expected to rise to nearly 50 million by the end of 2003.
Activated VOD homes (those with set-top boxes loaded with VOD software) number about 2 million today, and could rise to 7.6 million by end 2002, Strategy Analytics said.
VOD revenues are forecast to reach $287 million in 2002, but will then rise rapidly to reach $3.5 billion by 2005 and $8.2 billion by 2008. Subscriptions will be the leading VOD business model, accounting for nearly two thirds of revenues, according to the research firm.
From SkyReport (Used with permission)
The research firm found that more than 8 million U.S. homes are passed by VOD-capable cable networks. The number is expected to rise to nearly 50 million by the end of 2003.
Activated VOD homes (those with set-top boxes loaded with VOD software) number about 2 million today, and could rise to 7.6 million by end 2002, Strategy Analytics said.
VOD revenues are forecast to reach $287 million in 2002, but will then rise rapidly to reach $3.5 billion by 2005 and $8.2 billion by 2008. Subscriptions will be the leading VOD business model, accounting for nearly two thirds of revenues, according to the research firm.
From SkyReport (Used with permission)