Seems a bit odd. "Rewind" doesn't actually exist in a non-linear playback device, only as a skewmorphic familiar concept for the user. This is why "Be kind, Rewind" disappeared from BlockBuster stores in the 90's along with VHS. It would seem that in today's world, "rewind" would only serve the purpose of being able to watch a show in reverse in order to find and recognize a particular location you were looking for.
So it seems odd that the device would ask you if you wanted to "rewind" (although apparently it does). It seems it would make more sense to ask if you wanted to start the program from the beginning, and if you click yes it just did that. Sort of ergonomically ham-handed.