Peter, here are the press releases for Hearst and CBS
Hearst:
http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=dish&script=460&layout=-6&item_id=120102
CBS:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=105&STORY=/www/story/07-28-2000/0001277947
Most of Baltimore DMA can get reception of their locals very good OTA. And there is so much of the market thats significantly viewed for other cities.
WGAL 8/NBC-Hearst beams through much of the market on the northern side. Hearst owns WBAL 11. WGAL is from the Harrisburg DMA. WPMT 43 (FOX) also.
All the VHF DC stations reach up to Baltimore and further north. WJLA 7 comes in very good in Towson. The UHF stations are strong also.
The Philly stations are significantly viewed in Cecil County.
The eastern part of MD, gets Salisbury locals with Baltimore.
However, there is still the PVR users or to be PVR users, that would want the locals and the cable subs for years that dont know you can use a rooftop antenna to get locals and wont switch to satellite because they think only with cable can they get locals. Or some cant put an antenna and a satellite dish, so wont go through the hassle.
The Baltimore broadcasters would WANT DBS carriage, because if a subscriber takes Baltimore locals over cable, they'll only see Baltimore stations. That increases their viewing share in the county.
Dish could have done Baltimore instead of Philly if they knew they would never get Comcast SportsNet Philly, and mustcarry overturned.
If DBS could reach 12% penetration in Baltimore, versus 4% in Phily (with churn as a big stepback), there would be more DBS subscribers in Baltimore region than Philly region, even though Philly DMA is a larger DMA. Plus, Baltimore only has 7 channels. There'd be no need for a 129.