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After two years of blithe ignorance, the TV and advertising industries are finally waking up to personal video recorders.
Waking up screaming.
Like Napster
With their delayed recognition that PVR penetration is getting deeper, senior executives at networks and entertainment companies are using lawsuits to attempt to block a technology that demonstrably turns the TV into the versatile home entertainment center it was always meant to be. A similar endeavor effectively shut down another transformative, consumer-friendly entertainment technology, Napster, despite copious evidence that demand-driven systems are the only way to lift the music business from its trough.
Click Here For The Rest Of The Story
Waking up screaming.
Like Napster
With their delayed recognition that PVR penetration is getting deeper, senior executives at networks and entertainment companies are using lawsuits to attempt to block a technology that demonstrably turns the TV into the versatile home entertainment center it was always meant to be. A similar endeavor effectively shut down another transformative, consumer-friendly entertainment technology, Napster, despite copious evidence that demand-driven systems are the only way to lift the music business from its trough.
Click Here For The Rest Of The Story